HE IS THE MEDIA TYCOON PERSONIFIED. He controls scores of newspapers and television channels from Tasmania to New York City. Indeed the Dirty Digger is not a man to tangle with. But he has not had it all his own way.
Way back in the 1960s, before Rupert Murdoch set out to conquer the world, he learned a useful lesson: before going into battle, carefully check the opposition.
He blundered by starting a circulation war in the wrong place: Australia’s Outback. And ended up making a humiliating retreat. The scene was Mount Isa, a tough mining town lost in the red rock desert of northwest Queensland.
Murdoch ran the only newspaper in town, the Mail, which came out twice a week. It had the field to itself — until the miners staged a disastrous strike and the Mail made a tactical error by supporting them. Read the rest of this entry »