AUSTRALIA’S OUTBACK IS A ROUGH, TOUGH PLACE. And nobody knows that better than the world’s leading media tycoon: Rupert Murdoch, dubbed the Dirty Digger.
He controls scores of newspapers and television channels from Tasmania to New York City. But he has not had it all his own way.
Way back in the 1960s, before Murdoch set out to conquer the world, he learned a useful lesson: before going into battle, carefully check the opposition.
He blundered by starting a circulation war in the wrong place: the Outback. And ended up making a humiliating retreat. The scene was Mount Isa, a tough mining town lost in the red rock desert of northwest Queensland. Read the rest of this entry »