RUPERT MURDOCH’S BIGGEST BLUNDER

March 31, 2017

AUSTRALIA’S OUTBACK IS A ROUGH, TOUGH PLACE. And nobody knows that better than the world’s leading media tycoon: Rupert Murdoch, dubbed the Dirty Digger.

He controls scores of newspapers and television channels from Tasmania to New York City. But he has not had it all his own way. 

Way back in the 1960s, before Murdoch set out to conquer the world, he learned a useful lesson: before going into battle, carefully check the opposition.

He blundered by starting a circulation war in the wrong place: the Outback. And ended up making a humiliating retreat. The scene was Mount Isa, a tough mining town lost in the red rock desert of northwest Queensland. Read the rest of this entry »


Murdoch’s Setback in the Outback — Media Tycoon With Problems

August 2, 2011

Suddenly his global media empire is trembling. Scandals are rocking Rupert Murdoch’s mighty corporation, News Corporation, owner of everything from Fox News to the Wall Street Journal and The Times of London.

Revelations of sordid phone-hacking have forced the Australian tycoon to close the world’s biggest-selling English-language newspaper, the News of the World.

But the Dirty Digger, as he has been dubbed, has a way of bouncing back. He graduated in the rough-and-tumble Aussie newspaper business. Way back in the 1960s, before Murdoch set out to take over the world, he learned a useful lesson in Australia’s Outback: don’t start a circulation war in the wrong place. Read the rest of this entry »